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Keywords: Eco-label
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Journal Articles
Journal:
Society and Business Review
Society and Business Review (2022) 17 (1): 45–65.
Published: 02 December 2021
... of green products. In view of this, the purpose of this study is to operationalize and test the conceptual model of green purchasing behaviour by incorporating consumers’ perception towards green marketing stimuli including eco-label, eco-brand and environmental advertisements with perceived environmental...
