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Keywords: Emerging market
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Journal Articles
Journal:
Society and Business Review
Society and Business Review (2022) 17 (1): 45–65.
Published: 02 December 2021
... this study contributes to the knowledge domain of green consumer psychology in the backdrop of an emerging market. Eco-labels are primarily designed to distinguish green products from non-greens and equip marketers with the key strategic tool of differentiating products from others (D’Souza et al...
