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Keywords: Environmental consciousness
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Journal Articles
Journal:
Society and Business Review
Society and Business Review (2023) 18 (4): 549–571.
Published: 06 May 2022
...Pooja Mehta; Amarjit Kaur; Sandeep Singh; Minakshi Duggal Mehta Purpose The purpose of this study is to examine relationship between numerous factors (fashion orientation, conspicuous consumption and environmental consciousness) that influence fast fashion (FF) purchase intention and their impact...
