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Keywords: Ethical behavior
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Journal Articles
Journal:
Society and Business Review
Society and Business Review (2021) 16 (3): 398–419.
Published: 01 February 2021
... behavior and green marketing by firms as a way of promoting SDGs. Originality/value To the best of the authors’ knowledge, this study is the first to test the mediation effect of green marketing and CSR on how ethical behavior leads to brand loyalty. It is also one of the few papers to examine how SDGs...
