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Keywords: Ethical reputation
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Journal Articles
Can Twitter messaging help corporations mitigate the impact of ethical scandals? We topic-model pre-scandal tweets of 92 ‘offenders’ to investigate
Available to Purchase
Journal:
Society and Business Review
Society and Business Review (2021) 16 (3): 420–441.
Published: 20 January 2021
... and its effects can last even after the responsible leader has been punished (O’Connell and Bligh, 2009). Max Chipulu can be contacted at: m.chipulu@soton.ac.uk The possibility that ethical reputation can offer protection suggests corporate Twitter messaging can be a critical tool. As one...
