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Keywords: Ethical scandal
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Journal Articles
Can Twitter messaging help corporations mitigate the impact of ethical scandals? We topic-model pre-scandal tweets of 92 ‘offenders’ to investigate
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Journal:
Society and Business Review
Society and Business Review (2021) 16 (3): 420–441.
Published: 20 January 2021
...Shivani Raheja; Max Chipulu Purpose This paper aims to examine whether Twitter messaging can help mitigate the harm corporations suffer in the aftermath of ethical scandals. Design/methodology/approach This paper applies Web Application Programming Interfaces (API) on the Guardian and New York...
