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Keywords: European multinational enterprises
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Journal Articles
Mediating role of green marketing orientation in stakeholder risk and new product success relationship among European multinational enterprises in Ghana
Available to Purchase
Journal:
Society and Business Review
Society and Business Review (2022) 17 (4): 485–505.
Published: 09 February 2022
...Prasad Siba Borah; Wisdom Wise Kwabla Pomegbe; Courage Simon Kofi Dogbe Purpose This study aims to assess the mediating role of green marketing orientation (GMO) dimensions in the relationship between stakeholder risk and new product success among European multinational enterprises (EMNEs...
