.... Marketing Business Experiential learning Customer satisfaction While defining a new construct, it is important to conceptually distinguish the new construct from other existing constructs in the same domain. Hence, it is important to distinguish brand religiosity with other existing constructs...

...‐student, experiential learning principles have been applied over nine years as the course has been developed in response to its broad and changing cultural and socio‐economic context. Research findings hence relate to the effect of the course on students from diverse socio‐economic, cultural and secondary...