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Keywords: Fairness
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Journal Articles
Revisiting the fairness paradigm in India: Synthesis of literature and application of the self-concept theory
Available to Purchase
Journal:
Society and Business Review
Society and Business Review (2019) 14 (1): 31–42.
Published: 25 May 2018
...Varisha Rehman Purpose The paper answers three research questions: How does the extant literature explain fairness and whiteness? What Indian standards of beauty were historically, and how are they currently? What is the applicability of the theory of self-concept in understanding the fairness...
