Keywords: Green advertising
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Journal Articles
Society and Business Review (2023) 18 (3): 523–546.
Published: 05 May 2023
...Utkal Khandelwal; Trilok Pratap Singh Purpose This study aims to establish two aspects: first, whether green advertising through multiple media (repetition versus reversal) generates a positive purchase intention than green advertising with a single medium repeat one medium at different levels...

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