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Keywords: Green product experience
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Journal Articles
Stephen Mahama Braimah, George Kofi Amoako, Aidatu Abubakari, George Oppong Appiagyei Ampong, Kwame Simpe Ofori
Journal:
Society and Business Review
Society and Business Review (2023) 18 (2): 345–362.
Published: 21 December 2022
... over the world due to the growing awareness of the link between environmental catastrophes and unsustainable human activities. However, some aspects of green marketing, including green product experience, trust, satisfaction and loyalty, remain underexplored. This study aims to assess how green product...
