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Keywords: Green skepticism
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Journal Articles
Unveiling the consequences of perceived greenwash among youth: a focus on the moderating role of environmental knowledge
Available to Purchase
Journal:
Society and Business Review
Society and Business Review (2025) 20 (2): 223–246.
Published: 06 February 2025
... of perceived greenwash on green purchase intention through green trust, green perceived value and green skepticism. Furthermore, the study introduces environmental knowledge as a moderator in the relationship between perceived greenwash and three attitudinal factors by integrating the theory of cognitive...
