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Keywords: Involvement
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Journal Articles
Journal:
Society and Business Review
Society and Business Review (2026) 21 (1): 75–93.
Published: 13 June 2025
... in sustainable actions. The gap is compared between two countries – USA and Germany – that differ in their cultural orientations. Country context, students’ collectivist orientation, involvement and gender are examined to understand the discrepancy. Design/methodology/approach A quantitative research design...
