Keywords: Legitimacy
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Journal Articles
Journal Articles
Society and Business Review (2024) 19 (1): 97–112.
Published: 10 October 2022
...Jeffrey Gauthier; Jeffrey A. Kappen; Justin Zuopeng Zhang Purpose This paper aims to consider the legitimacy challenges faced by hybrid organizations, examining the narrative strategies hybrids use in responding to these challenges and offering a framework for managers to consider in their choice...
Journal Articles
Society and Business Review (2013) 8 (1): 71–89.
Published: 01 February 2013
...Marc Hasbani; Gaétan Breton Purpose The aim of this paper is to understand discursive strategies used by organizations to restore their fading legitimacy. This longitudinal case study is built around two events representing a threat to the legitimacy of the pharmaceutical industry. This study...

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