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Keywords: Media effects
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Journal Articles
Journal:
Society and Business Review
Society and Business Review (2023) 18 (3): 523–546.
Published: 05 May 2023
... purchase intention (GPI) than a green advertisement presented through single medium repetition under different level of product involvement, green advertising, media effects, consumer attitude, purchase intention and product involvement. Design/methodology/approach 3 × 2 mixed factorial design is used...
