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Keywords: Message believability
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Journal Articles
Journal:
Society and Business Review
Society and Business Review (2026) 21 (2): 213–232.
Published: 05 August 2025
... four personal antecedents associated with involvement in pro-social issues influence CSR public relations (PR) message believability. Design/methodology/approach An online survey with a U.S. national sample of 468 consumers was used to measure the four antecedents and the perceived believability...
