Keywords: Moral obligation
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Journal Articles

What triggers trust in CSR activities? Personal antecedents of CSR message believability and attitudes toward CSR message and the company

Swagata Chakraborty, Wi-Suk Kwon
Journal: Society and Business Review
Society and Business Review (2026) 21 (2): 213–232.
https://doi.org/10.1108/SBR-07-2024-0247
Published: 05 August 2025
... and attitude regarding 20 CSR PR messages collected from selected Fortune 500 companies. Data were analyzed through structural equation modeling. Findings Consumers’ self-efficacy, volunteerism and moral obligation positively influenced and need for sensation-seeking negatively influenced...
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Journal Articles

Feeling compassion and responsible but not starting a social venture: role of empathy and moral obligation in social entrepreneurial intention

Minhajul Islam Ukil, Abdullah Almashayekhi, Muhammad Shariat Ullah
Journal: Society and Business Review
Society and Business Review (2024) 19 (1): 132–154.
https://doi.org/10.1108/SBR-09-2022-0227
Published: 25 April 2023
... and moral obligation in building social entrepreneurial intention (SEI). This study aims to clarify how empathy and moral obligation influence SEI. Design/methodology/approach The authors used survey data (n = 307) from Bangladesh, a frontier economy, to test the hypothesised relationships...
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