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Keywords: Narrative analysis
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Journal Articles
Journal:
Society and Business Review
Society and Business Review (2024) 19 (1): 97–112.
Published: 10 October 2022
... of narratives. Design/methodology/approach A narrative analysis of texts addressing the legitimacy of the business models used by four hybrid organizations is conducted. Findings The results of the analysis suggest that the nature of conflicting stakeholder demands – centered on goals or means...
