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Keywords: Organisational identification
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Journal Articles
Journal:
Society and Business Review
Society and Business Review (2024) 19 (1): 72–96.
Published: 22 June 2022
... their organisational identification. Originality/value Drawing on social identity theory and the CSR communication model proposed by Morsing and Schultz (2006), this study aims to understand employees’ CSR perceptions and the possible impact of this on their behaviour. Previous studies largely focus on customers...
