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Keywords: Paradox theory
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Journal Articles
Journal:
Society and Business Review
Society and Business Review (2026) 21 (1): 19–45.
Published: 29 May 2025
.../methodology/approach Integrating resource-advantage (R-A) theory and paradox theory, the LEAP framework comprises four components: (L)everage resource audit and investment, (E)nvironmental scanning and alignment, (A)udience-specific messaging and (P)lanned execution. Two real-world case vignettes on auto...
