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Keywords: Perceived environmental knowledge
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Journal Articles
Journal:
Society and Business Review
Society and Business Review (2022) 17 (1): 45–65.
Published: 02 December 2021
... questions are outlined as How does consumers’ perception of green marketing stimuli affect their green purchasing behaviour? How do environmental advertisements affect consumers’ green purchasing behaviour directly and indirectly? And How does perceived environmental knowledge affect consumers’ green...
