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Keywords: Perceived value
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Journal Articles
Stephen Mahama Braimah, George Kofi Amoako, Aidatu Abubakari, George Oppong Appiagyei Ampong, Kwame Simpe Ofori
Journal:
Society and Business Review
Society and Business Review (2023) 18 (2): 345–362.
Published: 21 December 2022
... experience and trust in green labelling influence perceived value, satisfaction and loyalty towards green products. Design/methodology/approach Partial least squares-structural equation modelling was used to analyse data collected from a survey of 578 consumers in Ghana. Findings The results indicate...
