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Keywords: Pharmaceuticals
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Journal Articles
Journal:
Society and Business Review
Society and Business Review (2013) 8 (1): 71–89.
Published: 01 February 2013
...Marc Hasbani; Gaétan Breton Purpose The aim of this paper is to understand discursive strategies used by organizations to restore their fading legitimacy. This longitudinal case study is built around two events representing a threat to the legitimacy of the pharmaceutical industry. This study...
