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Keywords: Popcultune
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Journal Articles
Journal:
Society and Business Review
Society and Business Review (2012) 7 (3): 301–303.
Published: 28 September 2012
...Yoann Bazin Simon Reynolds . Retromania . Paris, France : Le mot et le reste 2012 . 484 pp. © Emerald Group Publishing Limited 2012 --> Marketing Popcultune Nostalgia For the last decade, corporate marketing (and its target) seems to have been very...
