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Keywords: President letter
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Journal Articles
Journal:
Society and Business Review
Society and Business Review (2013) 8 (1): 71–89.
Published: 01 February 2013
... describes some subtle techniques employed to restore legitimacy during those difficult periods. Design/methodology/approach This research analyzes the president's letter of the annual report using semiotic tools designed to catch the essence and goals of the narrative sections. This case study covers 20...
