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Keywords: Product involvement
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Journal Articles
Journal:
Society and Business Review
Society and Business Review (2023) 18 (3): 523–546.
Published: 05 May 2023
... of product involvement (high versus low level). Second, whether a green advertisement presented through multiple media influences green message credibility, green advertiser credibility, green advertisement credibility, green brand credibility, green ad engagement, attitude toward the green brand and green...
