Keywords: Rhetorical strategy
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Journal Articles
Society and Business Review (2014) 9 (1)
Published: 04 February 2014
...Magalie Marais Corporate social responsibility Rhetorical strategy CEOs Stakeholders Communication Social responsibility Article Type: 2013 Awards for Excellence From: Society and Business Review, Volume 9, Issue 1 The following article was selected for this year’s...
Journal Articles
Society and Business Review (2012) 7 (3): 223–243.
Published: 28 September 2012
... rhetorical strategies vary between communication channels dedicated to specific stakeholders. Regression analyses are conducted between stakeholder pressures and rhetorical strategies. Findings The paper identifies three types of CEO CSR rhetorical categories: values rhetoric to develop moral legitimacy...

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