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Keywords: Risk
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Journal Articles
Eurocentric conceptualisation of risk in international business
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Journal:
Society and Business Review
Society and Business Review (2018) 13 (2): 165–169.
Published: 04 December 2017
...Bhabani Shankar Nayak Purpose The purpose of this paper is to deal with the Eurocentric conceptualisation of “risk” which reinforces rent-seeking language, culture and practices of doing business that are alien to non-European societies. This paper also attempts to engage with Eurocentric methods...
