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Keywords: Semiotics
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Journal Articles
Journal:
Society and Business Review
Society and Business Review (2013) 8 (3): 281–313.
Published: 30 September 2013
...Yoann Bazin and Elen Riot; Elen Riot Purpose – This paper aims to show the representation of entrepreneurship in movies (blockbusters) as a source of influence on popular representations. Design/methodology/approach – The author uses semiotics to contrast dominant representations in popular...
Journal Articles
Journal:
Society and Business Review
Society and Business Review (2013) 8 (2): 179–192.
Published: 28 June 2013
...Denis Gendron; Gaétan Breton Purpose This paper aims to explore the use of narrative instruments, mainly storytelling, to sell the privatization of State‐owned enterprises (SOE) to the general public by their CEO. Design/methodology/approach The paper uses a semiotic analysis approach. It uses...
Journal Articles
Journal:
Society and Business Review
Society and Business Review (2013) 8 (1): 71–89.
Published: 01 February 2013
... describes some subtle techniques employed to restore legitimacy during those difficult periods. Design/methodology/approach This research analyzes the president's letter of the annual report using semiotic tools designed to catch the essence and goals of the narrative sections. This case study covers 20...
