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Keywords: Sensation seeking
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Journal Articles
Journal:
Society and Business Review
Society and Business Review (2026) 21 (2): 213–232.
Published: 05 August 2025
... and attitude regarding 20 CSR PR messages collected from selected Fortune 500 companies. Data were analyzed through structural equation modeling. Findings Consumers’ self-efficacy, volunteerism and moral obligation positively influenced and need for sensation-seeking negatively influenced...
