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Keywords: Sustainable luxury
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Journal Articles
Impact of materialism on purchase intention of sustainable luxury goods: An empirical study in India
Journal:
Society and Business Review
Society and Business Review (2022) 17 (1): 22–44.
Published: 03 August 2021
...Jaspreet Kaur; Ratri Parida; Sanjukta Ghosh; Rambabu Lavuri Purpose This study aims to examine the impact of the three dimensions of materialism, namely, possessiveness, envy and non-generosity along with attitude on the purchase intention of sustainable luxury products. Design/methodology...
