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Keywords: Willingness to pay more
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Journal Articles
Is scepticism a barrier to green purchase behaviour? Testing a comprehensive model in the Indian context
Available to Purchase
Journal:
Society and Business Review
Society and Business Review (2023) 18 (4): 668–690.
Published: 01 June 2023
...Ranendra Sinha; Subrahmanyam Annamdevula Purpose This study aims to intend to contribute to the literature by testing the effect of scepticism on green consumer behaviour through environmental concern, knowledge, value and willingness to pay more in the Indian context. Thus, the comprehensive...
