Supply chain integration: vision or reality? Available to Purchase

Details the results of a recent study into customer‐supplier partnerships aimed at executives with line responsibility in the logistics chain. Reveals widespread support for the idea of supply chain integration, but little evidence of actual implementation of the process. Looks at various reasons for the slow progress, quoting the comments of manufacturers and retailers interviewed and noting significant gaps in their perceptions of each other which need to be addressed. Concludes by outlining the key characteristics of an established and effective supply chain.