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Purpose

This paper aims to explore the factors of quality control (QC) among key members of a supply chain and investigate the effect on supply chain management (SCM).

Design/methodology/approach

This research employs a case study approach of five firms in the fresh fruit and vegetable supply chain in Jordan. Cases are first analysed individually. Then a cross‐analysis supplemented with archival material and non‐participant observation is made. A questionnaire is also conducted in order to analyse the effect of QC on SCM.

Findings

The findings identify the high‐order factors of QC and demonstrate the role of QC in SCM, acting as the main strategy to improve supply chains.

Practical implications

The case studies draw on the experiences and views of supply chain members in order to improve the understanding of the role of QC in SCM. The proposed conceptual framework can help managers in understanding the factors of supply chain QC.

Originality/value

This is one of only a few studies that examine QC in the supply chain. It is also one of only a few research studies to provide empirical evidence of the role of QC in SCM for the fruit and vegetable industry.

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