Holistic and cross‐disciplinary deficiencies in the theory generation of supply chain management

Generic deficiencies are identified in the theory generation of supply chain management (SCM). There is a crucial and challenging necessity to revise and extend the current theory generation of SCM. There is a need to move from atomistic theory generation towards holistic and cross‐disciplinary theory generation beyond the traditional boundaries of SCM. The holistic theory generation of SCM should consider the dynamics between the point‐of‐origin and the point‐of‐final‐consumption in marketing channels. Furthermore, adequate cross‐disciplinary concepts and frameworks beyond the current theory generation of SCM should be considered, which so far mainly come from economics, engineering, operation management, production management, and logistics. The incorporation of generic marketing concepts and frameworks in the theory generation of SCM contribute to enhance the holistic and cross‐disciplinary theory generation of SCM beyond atomistic considerations, thus eliminating some of the deficiencies of the current theory generation of SCM.