...Ming Jin; Nicole DeHoratius; Glen Schmidt Purpose The popular “beer game” illustrates the bullwhip effect where a small perturbation in downstream demand can create wild swings in upstream product flows. The purpose of this paper is to present a methodical framework to measure the bullwhip effect...

... as orders move up the supply chain. This phenomenon, which is commonly known as the “bullwhip effect”, increases uncertainty in the order fulfilment processes (Forrester, 1958 ; Sterman, 1989). Upstream partners are unable to forecast demand accurately and, as a result, make non-optimal supply...