... 1999 Communications Consumer marketing Product differentiation Supply chain It is getting harder and harder to satisfy consumers in mature markets like Europe, Japan and North America. UK manufacturing margins are being squeezed and competition on price is no longer a valid strategy...

... plan and improvement programmes with each of our customers, working together for mutual gain. This is why we are so excited by ECR. Consumer marketing Corporate strategy Customer satisfaction Supply‐chain management Our survey focused our attention on the importance of quantifying...