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Keywords: Customer attractiveness
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Journal Articles
Supply Chain Management: An International Journal (2012) 17 (2): 152–171.
Published: 09 March 2012
... of focus on inter‐organisational approaches to supplier development, even though the literature mentions it as a missing theme. Customer attractiveness is presented as one approach that takes supplier view and motivation into consideration. This idea is supported by the case study, which indicates...
