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Keywords: Customer integration
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Journal Articles
Supply Chain Management: An International Journal (2025) 30 (5): 536–551.
Published: 26 August 2025
...Alexander Otchere Fianko; Meshach Awuah-Gyawu; Daniel Etse Purpose This study aims to demonstrate how existing studies highlight customer integration ( CI ) as a key factor in enhancing supply chain responsiveness ( SCR ). However, the influence of CI on SCR remains largely unexplored...
Journal Articles
Supply Chain Management: An International Journal (2023) 28 (2): 385–404.
Published: 28 February 2022
...Alexander Otchere Fianko; Dominic Essuman; Nathaniel Boso; Abdul Samed Muntaka Purpose Prior research assumes that customer integration enhances customer value. However, the mechanisms and conditions under which customer integration contributes to customer value are less understood. This study...
