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Keywords: Customer linking
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Journal Articles
Supply Chain Management: An International Journal (2013) 18 (6): 618–629.
Published: 23 September 2013
... and service (Parry et al., 2012); and the role of the business model (Bustinza et al., 2013). Oscar F. Bustinza can be contacted at: oscarfb@ugr.es © Emerald Group Publishing Limited 2013 Servitization Customer linking Demand management Supply chain management United...
