Keywords: Customer relationship management
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Journal Articles
Supply Chain Management: An International Journal (2019) 24 (3): 417–429.
Published: 12 February 2019
... that they are key customers. UK Supply-chain management Supermarkets Company performance Food industry Customer relationship management Many firms strive to manage their buyer–supplier relationships to achieve their strategic goals (McGinnis and McCarty, 1998 ; Millman and Wilson, 1999...
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