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Keywords: Customer-based performance
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Journal Articles
Supply Chain Management: An International Journal (2023) 28 (4): 666–681.
Published: 04 October 2022
...Ying Zhang; Zelong Wei; Jie Gao Purpose To enhance the value of servitization in customers’ problem-solving, this study aims to examine and compare the effects of manufacturers’ service breadth and depth strategies on their customer-based performance. It also explores how these effects...

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