...Joe Miemczyk; Mickey Howard Purpose Vehicle manufacturer “CarCo” has spent decades developing its supply strategy based on customer ordered production. Yet the combination of an over‐crowded European market and the need to grow sales poses a dilemma: what strategy does it adopt to manage its...

...Mikko Kärkkäinen; Jan Holmström More sophisticated customer demand chains and electronic business pose new challenges to supply chain management. Delivery sizes decrease as a result of more deliveries directly to the point of use. Customers are demanding products and deliveries customised...

...); Pagell and Krause (1999); Thomke and Reinersten (1998); Blyton and Morris (1991); Boynton and Victor (1991). Flexibility can be seen as a strategic imperative enabling firms to cope with uncertainty (Gerwin, 1993). Flexibility is the organisational ability to meet an increasing variety of customer...