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Keywords: Demand and supply integration
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Journal Articles
Supply Chain Management: An International Journal (2014) 19 (5-6): 577–591.
Published: 02 September 2014
..., distribution and procurement systems to achieve SCA. Flexibility in managing demand is also needed. Furthermore, it is the premise of this paper that demand and supply integration (DSI) inside the firm is critical to achieving SCA. Research limitations/implications – This research is a systematic...
