Keywords: Diffusion of innovation theory
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Journal Articles
Journal Articles
Supply Chain Management: An International Journal (2020) 25 (6): 863–879.
Published: 08 June 2020
... that consists of Halal orientation strategy, institutional theory and diffusion of innovation theory. Design/methodology/approach A sample that consists of 143 Malaysian Halal food and beverage manufacturers was drawn from Halal Malaysia Official Portal using the simple random sampling technique...

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