Keywords: Fast moving consumer goods
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Journal Articles
Supply Chain Management: An International Journal (2006) 11 (4): 353–362.
Published: 01 July 2006
...M. Webster; R. Beach; I. Fouweather Purpose This paper sets out to discuss the development of an e‐business strategy by a UK soft drinks company. It is based within the Fast Moving Consumer Goods (FMCG) sector (also known as Consumer Packaged Goods), which is characterised by powerful retailers...

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