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Journal Articles

Do upstream actors in the food chain know end‐users' quality perceptions? Findings from the Norwegian salmon farming industry

Geir Grundvåg Ottesen
Journal: Supply Chain Management: An International Journal
Supply Chain Management: An International Journal (2006) 11 (5): 456–463.
https://doi.org/10.1108/13598540610682471
Published: 01 September 2006
...). The survey was conducted by computer‐assisted telephone interviewing. In all, 174 responses were obtained. Due to missing values, 156 usable responses resulted in an effective response rate of 55 per cent. Fish (Food) Fish farming Quality awareness Consumer behaviour Norway The food chain...
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