... and then uses Taguchi functions to measure the impact of intangibles. Sharon Ordoobadi can be contacted at: sordoobadi@umassd.edu © Emerald Group Publishing Limited 2009 Intangible assets Taguchi methods Outsourcing Supplier evaluation Selecting the appropriate supplier is the key...

...Michael O’Keeffe Business‐to‐business e‐commerce enhances the competitiveness of the firm by building relationship intangible assets that form the foundation for collaboration‐based strategies. Communication involves transferring information from one party to another – one party has...

... of vertical supply chain partnerships. Research shows that it is the intangible assets, such as culture, corporate reputation, and relationships with customers, that are the most difficult for competitors to copy and are the foundation for long‐term, success. The power of B2B e‐commerce in the perishable food...