... in capturing the customer’s needs, providing opportunities in digitalizing the customization process in physical retail. © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Supply and demand Leagile Retailing Efficiency Maturity model Product...

... upon the work through theory testing. We also acknowledge that the world today is significantly different to that at the turn of the century and, therefore, update the migratory model to reflect these developments. Lean Strategy Agile Customer value Leagile The paper by Christopher...

... on Fisher's model to match supply strategy to product nature. However, Fisher's model was criticised very recently by Lo and Power in this journal because it is unclear how the “leagile” option should fit into it. This paper addresses this issue. Design/methodology/approach The new portfolio model...