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Keywords: MOA model
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Journal Articles
Investigating the determinants of intention to use IoT for preventing food waste by UK food supply chain companies
Available to PurchaseYanqing Duan, Ramakrishnan Ramanathan, Usha Ramanathan, Trevor Cadden, James Gillespie, Lakshmi Nagaraja Swamy
Supply Chain Management: An International Journal (2026) 31 (3): 483–500.
Published: 25 March 2026
... and contextualises the original MOA model in the context of using IoT sensors in food supply chain companies for preventing food waste. The MOAT model is tested using data collected from a questionnaire survey with 315 senior managers in the UK food sector. Findings The findings show that opportunity...
